How to Boost your SEO using Blogs
As I get asked this so often, I decided it was about time I wrote a little blog all about it.
As a content writer and web designer, I am a big lover of both writing and reading blogs but it seems as though the art of blogging is a little misunderstood. Today I am sharing a few common questions I get asked, dispelling some myths and explaining a little more about how you could potentially use blogs to benefit your business.
Firstly let me briefly explain what the term SEO means. SEO stands for Search Engine Optimisation and is used to boost the rank of your website and reach clients organically. You (or your web designer) have to put in a lot of work to your SEO to help you climb the ranks of Google (other search engines are available of course).
There are many factors that contribute to improving a websites SEO; naming photos and pages with keywords, having a good ratio of text/photos and linking to other websites are just a few of the important ones, but we will be here all day if I explain them all at once.
Let's focus on Blogging...
Blogging is one of the best ways to encourage your website to organically reach clients as you can incorporate lots of key words and phrases that are relevant to your business in general or to specific products or services that you offer. Here is a few tips for you:
Regularly Update Your Website When you add anything new to a website (a page or blog post, text, photos), the Google robots who live behind the scenes, take the content of the website and index the information so it can be found by others. This doesn't happen immediately, so a new website may take a little while before it brings in organic traffic but the more often you add high quality content, the better your chances will be at being found. I recommend introducing new content at least every 2 weeks.
The More The Merrier When your website has more pages, you have better odds of ranking well in search engines. Every blog is a new page so if you are adding 2 blogs a month you are growing your website more and more. What may initially be just a simple 5 page website, easily builds into something much greater when you are writing blogs regularly and shows that you and your business are continuing to grow. Every time you publish a new blog post, you create
A new opportunity for your website to appear when a user types search terms
A new opportunity for another website to link to your website (either directly to that blog or to the website in general)
A new opportunity for someone to share that new post on a social media platforms like Facebook, Instagram, Twitter or LinkedIn.
Blogging is one of the easiest ways to get your business found by potential customers, which will hopefully generate new leads which fingers crossed will convert to new business.
Keywording is key It may seem a little obvious but heavily keywording a blog using search terms will help it be found. When writing a blog, think about the words and phrases someone may search and include them in your writing. Quite often you may read a blog and find that it doesn't necessarily read naturally; it may be a bit over worded with one specific phrase repeated several times or perhaps use a number of similar phrases worded slightly differently throughout. This is because the writer is focussing on helping the blog be found, not being a perfect read.
Create Links To Others
When you link to another website (especially large high ranked ones) you will create a pattern between the two. By association you will give the impression that you are also a reliable and popular source of information and therefore you will bump up the ranks. Recommending other businesses you have worked with or linking to products you use can be a great way of both building your own business and someone else's. If you feature someone in a blog, be sure to tag them and ask them to share your blog on their socials too! Subject Ideas Clients always tell me they have nothing to write about, however after a few minutes of conversation I'm always able to come up with a handful of ideas that would work well. No matter what type of product or service your business offers, every business has a customer base who will potentially find your blogs useful or interesting in someway. Here are some general ideas that often work well:
Getting To Know You - This could be a short write up on the origin of the company or a series of Q&As offering individual staff recommendations and getting to know the people behind the brand. A fantastic way to built rapport with customers and show you are both relatable and approachable.
Product of the Month - Choose an item you sell and discuss it in more detail, perhaps offer a special deal to encourage sales or pick a seasonal product to share.
Project Posts - For every project you complete, there is an opportunity to create content to share and showcase your work. Include relevant links and incorporate answers to questions you regularly get asked.
Community Posts - If your business is involved in any charity or community work be sure to shout about it. I know your not doing it to look good, however sharing your support for others will show your compassionate and also help that charity reach new people.
Product Reviews - Reviewing products or services that you use yourself is a fantastic way of building your blogs. Be sure to link these businesses in your blog and link when sharing to your own socials. Be sure to send the company an email or PM explaining your write up, as many will then post on their own social channels too.
Write for Write - This is a "you scratch my back, I'll scratch yours" option that works well if you regularly work with another business and have built a good rapport . You offer to write a blog about them on your website in exchange for them to write one about you.
I know many of you will be reading this thinking that writing a blog will take too long but see it as an investment in helping your business grow. I will admit I have written some blogs that have taken hours to research and then write about but they don't all have to be as lengthy or as detailed. Plus if you are writing them yourself, you will probably know far more about the subject in question which reduces the need for research. On average a blog usually takes around 3 minutes to read which gives readers enough time to get information without becoming distracted. Statistically, well written blogs with around 1200 words (the one your reading now has 1218) will rank better on search engines than those with less and be sure to include relevant photos too. Give it a try, share everything you write onto your social media and see what happens. You may surprise yourself how useful a blog can be. For examples of a range of my blogs, check out Luke Granger Photography The full collection listed have each been written by me on behalf of Luke and some have had fantastic reach. The one about The Cave Hotel in Canterbury, often ranks higher than The Cave Hotels own website which is a pretty good achievement and they show a range of different subject matters.